I saw a commercial the other night that made me question
evolution. Not the argument between Darwin’s ideas and the Creationists. No I’m
talking about something much less volatile though of vital importance to each
and everyone one of us. What set my mind adrift in the sea of contemplative
nonsense was the evolution in the marketing of toilet paper. This is big, we all use it many of us have our
own special names for it. Some of you know it simply as TP, others are more
self -conscious and whisper the words bath issue like they trying to avoid
anyone knowing they use it. Sometime the direct
approach can work best so I imagine the words shit paper causes anyone a
moments doubt about its use. Then there
are the odd family monikers that are borne from simply sharing space year after
year. Often no one knows why it was given its household name, and becomes similar to that crazy aunt who lives in the attic and can only be talked about in
code when company is around. Growing up in my house we called
it sheet music, the origin of its birth name lost in the pages of time, though
the name still stands as a testament to tradition if nothing else.
I remember my mom telling stories about being the 9th
of 10 kids a in small Connecticut town in the decades after World War I. “We had 14
rooms and a path with the Sears Catalog hanging from a nail inside the door of
the outhouse. When only the shiny pages
were left us kids would race to the mailbox when the mailman came hoping the
new catalog had come in the mail and then fight over who would get it first.”
Living through that period of severe lack during the 30’s she developed an
appreciation for “modern” things like automatic washers and soft toilet paper.
After watching toilet paper commercials for many years I ‘m
still surprised that it’s never called that on TV, instead it’s always bath
tissue, which to me has always been odd because it implies it’s tissue you use
for a bath. Anyone who has ever had the
misfortune of dunking an entire roll knows that you are left with a big wet
useless wad of gloppy mess. I’m sure there are some of us who remember how well
wet balls of toilet paper stuck to anything and everything in junior high, the
only drawback of course was getting caught flinging it. I grew up watching Mr.
Whipple feeding his toilet paper squeezing fetish and shooing away anyone else
that tried to satisfy theirs. After many
moons of trial and error for softer, fluffier and more absorbent sheets we have
finally graduated. Now to hawk those sheets of softness we have bears with dingleberries. One shudders to think, what would
Mr. Whipple say?
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